How A Tennis Club Transformed Their Website Without the Usual Cost or Effort
“Our new website has received brilliant feedback for its clear design and easy navigation… it helped us attract more enquiries while better reflecting our message and community spirit. Highly recommended
— Southbourne Tennis Club
A website built for a thriving sports club at a fraction of the usual time and cost
Southbourne Tennis Club is a registered charity and one of Dorset’s busiest community clubs, with a strong disability programme, excellent coaching and a warm, inclusive culture.
The challenge
Southbourne Tennis Club is a registered charity and one of Dorset’s community clubs, with a strong disability programme, excellent coaching and a warm, inclusive culture.
But the old website didn’t reflect that energy. Key messages were hidden and the design felt dated.
The visitor journey didn’t guide potential players to try the club or join — especially adults aged 22–50, a key growth focus for the committee.
Our approach
We rebuilt the website using our AI- toolset, allowing us to handle content creation, structure and visuals with almost no time required from volunteers.
We clarified the club’s key messages and reorganised information into a simple joining journey that makes everything easier to follow.
We then refreshed the design using AI-improved versions of the club’s photographs, giving the site a clearer, more welcoming feel.
The results
The new website now communicates the club’s value instantly and supports their goal of attracting ‘younger’ adult players.
New visitors can clearly understand coaching, disability tennis, junior programmes and how to try free sessions — all leading to more enquiries.
The committee also benefits from a modern, easy-to-update website delivered quickly and at a fraction of the usual cost and effort.
Website transformed
Visual journey of the website as it performs on different screen sizes
“We had a fantastic experience working with The AI Web Company. As a local tennis club and registered charity (Southbourne Tennis Club), we really valued their friendly and knowledgeable approach. Nothing was too much trouble, and they were quick, detailed, and incredibly responsive throughout the process.
Our new website has received brilliant feedback for its clear design and easy navigation, and it’s helped us attract more enquiries while better reflecting our message and community spirit.
Neil and David were exceptional from start to finish, taking the time to understand our goals and guide us with their expertise. Highly recommended.”
Lloyd
Vice Chair, Southbourne Tennis Club
Measurable results that show real impact
Our streamlined approach delivered clear improvements for the club.
100%
Automated memberships
Sign-ups and renewals now run entirely through the website, saving volunteers hours of admin.
NEW PLAYERS
New players contacting the club - UP
The improved website now delivers consistent new enquiries from prospective members.
10%
Year-on-year revenue increase
Clearer messaging and a smoother joining journey helped lift membership income.
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