Bringing clarity & confidence to a new coaching brand
“Dave and Neil helped me get clear on what I really wanted and created a site that truly reflects my coaching brand. It looks great, works beautifully, and the feedback has been amazing.”
The Website That Helped A Coaching Brand Come Alive
How design, messaging and brand clarity helped launch a new wellbeing business with confidence.
The challenge
Caroline was launching a brand-new coaching practice.
With no website and an audience who needed simplicity, warmth and trust.
Her clients — women in their 50s navigating life shifts — often arrive unsure of what coaching is or whether it’s right for them. So clarity wasn’t optional. It was essential.
The challenge was to create a brand and website that felt human, safe and relatable —
while guiding visitors confidently towards that first chemistry call.
Our approach
We started by really listening. To Caroline’s story. Her values. Her vision for helping women rediscover who they are.
We clarified her audience.
Then we shaped simple pathways that guide them gently to an initial call.
Together we refined every word to feel warm, natural, human — never jargon. And we built a calm, spacious visual style that reflects freedom, confidence and possibility.
Together, it created a brand that feels like Caroline — supportive, grounded and real.
The results
The website is already helping Caroline attract clients as she grows her new business.
Visitors quickly understand her offer and move naturally through the content, reaching the chemistry-call stage feeling informed and reassured.
The feedback has been wonderful, with people saying the site “feels just like Caroline.”
And perhaps the biggest result of all: the website gave her the confidence to step forward and share her practice publicly.
Website transformed
Visual journey of the website as it performs on different screen sizes
What made this project special
We helped Caroline articulate her message with clarity and honesty through AI-supported content work.
We crafted pathways and language that feel welcoming, relatable and true to her values.
The finished design feels like Caroline herself — calm, supportive and genuinely reassuring.
“I’m thrilled with my new website, thanks to the brilliant team at The AI Web Company.
Dave and Neil were professional, insightful, and incredibly supportive throughout the process. They helped me get clear on what I really wanted and created a site that truly reflects my coaching brand.
It looks great, works beautifully, and the feedback has been amazing. I’d recommend them in a heartbeat!”
Caroline Gayton
Wellbeing Coach
A calmer, clearer client experience
The new website helps visitors understand, trust and take the next step with ease.
Mobile 1st
Responsive Natural Flow
Visitors move through content effortlessly on any size screen from mobile to desktop
100%
On Brand
The website finally feels exactly like Caroline — warm, grounded and authentic.
Trusted
Professional
Visitors feel reassured and connected
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