Gayle Hocking Health
Bringing clarity, warmth, and flow to a multifaceted health practice website.
A website that made every pathway clear and every interaction feel like Gayle herself—calm, caring, and confident.
Developing Gayle’s
Healthcare Website
Understanding the unique challenges of this wonderful healthcare businesses
The challenge
Gayle Hocking, a highly qualified osteopath and somatic movement educator, was starting a new venture bringing together several specialist therapies under one brand.
The challenge was to communicate a complex mix of services with clarity of purpose.
To help different audiences quickly understand what she offers, how it fits together, and why they can trust her expertise.
Our approach
Through structured workshops and brand discovery, we distilled her diverse expertise into three clear entry points — Body Matters, Life Matters, and Insight Matters.
Each reflecting a distinct aspect of her practice.
This created a calm, intuitive user experience and a cohesive brand language that feels as authentic and welcoming as Gayle herself.
We used our trusted AI toolset to assist in all aspects of the process.
The results
The new website presents Gayle’s work with simplicity, warmth, and confidence.
Visitors can now understand her services at a glance, navigate effortlessly to the right pathway, and connect with her story on a personal level.
The result is a brand and digital experience that finally express the depth, professionalism, and care at the heart of her practice.
Website transformed
Visual journey of the website as it performs on different screen sizes
What made this project special
This project brought together creativity, technology, and family in a way that made it genuinely unique.
→ We used AI tools to analyse and refine complex messaging, running multiple iterations to distil Gayle’s ideas into simple, intuitive user journeys.
→ The same intelligent process shaped the brand’s tone ensuring her warmth and professionalism came through naturally.
→ Visually, we wove in her daughter’s beautiful artwork that Gayle has in her office, using AI-assisted design to extend the style across the site. The result feels both polished and deeply personal — a digital space that reflects Gayle’s clinic, her values, and her family connection, all in one cohesive design.
I loved working with The AI Web Company. Their grounded, fun and professional approach really helped draw out the key elements of my business — the ‘why’ and ‘how’ — to create a website that flows beautifully and communicates clearly.
As the owner of a natural health clinic offering Adult and Paediatric Osteopathy, Somatic Movement and Vitalfield Therapy, my services can seem complex, but David and Neil helped me find clarity of message, a strong brand identity and the right language for people to find me.
I felt heard, understood, and supported throughout — they truly went above and beyond to make sure everything was just right. I’m absolutely thrilled with the result and would recommend them without hesitation.
Gayle
Founder, Gayle Hocking Health
Clarity that delivers real results
Our strategy-led redesign improved understanding, engagement, and client confidence.
x3
Service pathways defined
Clear, intuitive user journey mapped out through to the bookings page to increase online bookings and reduce reliance on phone calls
100%
Cohesive brand identity
Authentic brand name and visual presence that truly reflect who Gayle is
Unified
Tone & visuals
Trust built through every interaction with the design of each section
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