Disappear Wax
Doubled online bookings & built client trust
The AI Web Company completely transformed our brand — clients now find and book us with ease.


Transforming Disappear Wax
Understanding the unique challenges of this wonderful healthcare businesses
The challenge
Disappear Wax had an excellent reputation and 60 five-star Google reviews, but the old website didn’t reflect that professionalism.
It offered no online booking, relied on phone enquiries, and wasn’t ranking reliably on Google.
The business needed a calm, credible website that built instant trust and allowed clients to book with ease while keeping the personal touch of their service.
Our approach
Through detailed discovery sessions, we defined what made Disappear Wax unique — patient-centred care, empathy, and professional reassurance.
Using AI-assisted copywriting, we helped founder Joseph include more personal content to strengthen trust.
We then designed a modern, mobile-first website with a seamless booking system and clear, informative service pages optimised for search visibility.

The results
Online bookings doubled, conversion rates rose by 15 %, and Google enquiries grew by 60 %.
Clients describe the site to Joseph as professional, easy to use, and trust-building — many say they feel they already know Joseph before their appointment.
Website transformed
Visual journey of the website as it performs on different screen sizes
Uncovering the heart of the brand

“I had a fantastic experience working with The AI Web Company on my new website for my healthcare business. From the start, their communication was excellent, and they took the time to understand my specific needs. They helped me feel comfortable including content about myself, which has been a great asset.
The design is beautiful with a smooth navigation flow, and the content is informative and professional. The website reflects my work as an Audiology professional in the healthcare sector, and I’ve received impressive feedback from fellow Audiologists.
I highly recommend The AI Web Company for their professionalism, approachability, and commitment to creating an exceptional site. They surpassed my expectations!”
Joseph
Founder, Disappear Wax
Measurable results in just 3 months that speak volumes
Our strategy-driven approach delivers tangible growth
x2
100% online booking increase
Doubled rates of bookings made online.
15%
Increased conversion rate
More visitors now turn into paying clients, helped by the new booking flow.
60%
Growth in Google-driven enquiries
Share of new clients coming via search rose from 12.5 % to 20 % over three months.