





Win more clients
We build sites that rank well, communicate clearly, and convert visitors into bookings. Strategy and performance, not just pretty design.
Save time
We know how important efficiency is for healthcare practices. We can help for example simple, efficient booking systems that work for your clients and your practice. Less admin, more time with clients.
Stronger trust and reputation
Sites that establish credibility immediately through professional design and messaging that addresses what your clients actually worry about. Trust first, transactions second.
Neil
20+ years building web systems.
A digital architect specialising in web systems. Neil’s smart, innovative solutions have helped many businesses grow and deliver more efficiently.
David
Business & marketing mba.
Built successful businesses, advised hundreds of small companies, and mentors entrepreneurs. He developed an SEO service over 10 years based on algorithm research.
We combine three things many agencies don't: genuine business strategy, deep technical expertise, and performance-focused design.
We are down-to-earth people who happen to know a lot about websites. We use trusted AI tools to work efficiently, keeping our prices fair for our wonderful healthcare clients.
Your website is the core of your marketing strategy where about 80% of your clients start their search and where they make their final decision to book — it's both the first hello and the moment they choose you over someone else.
We combine business experience with genuine care for people-focused professionals. We understand that trust, ethics, and clarity matter as much as visuals.
“I gave them fuzzy ideas — they gave me a brand & website I’m proud of.”
How The AI Web Company turned Caroline’s ideas into a standout website everyone’s asking about. From the first design brief to the final build, the process felt guided, thoughtful, and creative. ”They’re so experienced — it showed in how easily they understood what I wanted and how quickly the design came together.”
Caroline Gayton
Founder, Caroline Gayton Coaching
Performance web design that understands the unique challenges and opportunities of healthcare, wellness & sports organisations
CHIRO / PHYSIO
HEALTHCARE
THERAPISTS
COACHES
WELLBEING
CHIROPODISTS
SPORTS CLUBS
NUTRITIONISTS
YOGA PILATES
Pricing
Flexible solutions for healthcare practitioners at every stage of growth
Starts At
£3,000
/design
£65
/mo
Billed annually. No tie in. Includes hosting and core updates, with optional ongoing design or content changes available when required.
Includes
Website design
Strategic Approach
Website design strategy Review
Mobile responsive layout
Simple booking integration
Secure hosting and core maintenance
Insights
Your Health & Wellbeing Web Marketing Toolkit
Real-world strategies and hard-won lessons to help wellness professionals grow their practice online
Common questions about our web design services for healthcare and wellbeing practitioners
Generally, it takes 4-8 weeks. We have a tried and tested process that we run through. The timeline depends largely on your response time and how quickly we can schedule meetings together. If you have any special timing requirements, please let us know and we'll do our best to accommodate them.
We've designed our process to minimise your workload.
We start with a discovery meeting (recorded, approx 1 hour) where we ask all the important questions about your business, your goals for the website, and how you want your business to be different after the website is produced. We record this session and create a comprehensive discovery document for your approval.
After that, we create a framework for your website and draft initial copy. Rather than asking you to start from a blank page, we provide content for you to review and edit - this makes the process much faster and easier for you. It would help if you had a logo and we may ask for images if you have them, but if not, we can create those for you too.
Your main input will be reviewing and editing the copy and designs we produce to ensure it represents your business. There are some procedural elements during the go live process.
Absolutely! We integrate seamless booking solutions tailored to healthcare practitioners' specific scheduling requirements.
You'll be working directly with the directors - David and Neil - throughout the entire project. We're your points of contact from initial discussion right through to go-live. While we use AI for much of the development work to be hyper-efficient, you'll always be dealing with us personally. No junior staff, no account managers - just direct access to the people with the experience.
We focus on strategy first, understanding your unique business goals before designing.
We bring a unique combination of director-level business expertise and deep technical knowledge. Between us, we have an MBA, extensive technical experience, and a track record of building and selling successful web businesses. We also mentor other companies.
We understand business, websites, and marketing at a strategic level. You won't be passed off to someone without experience - you're dealing with people who've been there, done it, and have the expertise to ask the right questions and deliver the right website for your business.
This is personal for us. We've experienced tremendous value from businesses in these sectors throughout our lives. We're passionate about sports, fascinated by nutrition, yoga and pilates, personal development and wellness. Our families & close friends have benefited from chiropractors, osteopaths, and mental health professionals.
These are areas that have been genuinely beneficial in our lives, and we want to work with practitioners who provide these valuable services. We find the clients in this space absolutely fascinating and love working with businesses that make a real difference to people's health and wellbeing.
Our pricing model is designed to be client-friendly. There's no upfront fee. The website is designed at no initial cost. You pay a monthly amount starting at £65, depending on the services you need. We ask you to stay with us for 6 months initially after go live, then there is no tie in contract, we just ask for 1 month notice.
The idea is we will enjoy working together!
This monthly fee includes hosting and updates, with a certain amount of time allocated for changes. You also have the option to update the website yourself if you prefer that flexibility.
We've structured our service this way because, having built businesses before, we know how important it is to work with businesses that help you progress. We're doing this primarily because we enjoy it and know our service provides real value and we want to make it as accessible as possible.
We have an online portal where you can log any issues or requests. Simply describe what you need, and we'll respond and aim to resolve any issues as quickly as possible. If you have specific turnaround requirements for support, let us know in advance and we can build that into a service level agreement for you.
Yes, SEO foundation work is built into every website we create. We work with you to identify the right keyphrases for your practice - the specific terms your ideal clients are searching for - and strategically incorporate these throughout your website copy.
We also handle the essential technical elements that Google requires: proper site structure, mobile responsiveness, fast loading speeds, and clean code. These behind-the-scenes foundations ensure your website can be found by the clients who need your services.
While this initial optimisation gives you a strong start, some practices benefit from ongoing SEO services to compete for highly competitive terms. If that's something you need, we can connect you with specialist SEO partners who can take your rankings further.
We don't currently offer standalone SEO packages, though we have extensive experience in this area - we previously ran a highly successful SEO company which we later sold.
Instead, we work with trusted specialist partners for SEO and marketing services. The digital marketing landscape is incredibly broad nowadays, with so many different specialisations - from Google Ads to AI, content marketing to email campaigns.
And that's before we even dive into the complexities within each area. Consider just social media alone - each platform requires completely different expertise:
- TikTok specialists understand viral trends, algorithm mechanics, and how to create authentic short-form videos that resonate with younger audiences
- Facebook marketing experts know the intricate targeting options for local advertising and how to build community engagement with older demographics
- LinkedIn strategists can position you as a thought leader in the healthcare space through professional content and B2B networking
- Instagram specialists understand visual storytelling, hashtag strategy, and building aspirational wellness brands
Then beyond social media, you have:
- Google Ads specialists who understand keyword bidding, quality scores, and conversion optimisation
- SEO experts who keep up with constant algorithm changes and technical requirements
- Email marketing professionals who know automation, segmentation, and compliance
- Content strategists who can develop authority-building article campaigns
We believe you get far better results working with real experts in the specific areas you want to focus on (we can help you identify that).
A physiotherapist looking to attract young athletes through TikTok needs a completely different approach than a counselor building trust with middle-aged professionals on LinkedIn.
We can connect you with partners for your needs, whether you want comprehensive marketing support from one provider or specialists in different aspects of your marketing. Many of our clients already have their own marketing preferences, and we're happy to work alongside your existing arrangements.