Websites built on strategy, not just style.

Websites designed for health & wellbeing. We ask the right business questions first, then design a site with clarity, purpose, and performance.

Trusted by Healthcare, Wellness and Sports Professionals Registered With…

The Top Three Reasons Our Clients Come to Us

Win more clients

We build sites that rank well, communicate clearly, and convert visitors into bookings. Strategy and performance, not just pretty design.

Save time

We know how important efficiency is for healthcare practices. We can help for example simple, efficient booking systems that work for your clients and your practice. Less admin, more time with clients.

Stronger trust and reputation

Sites that establish credibility immediately through professional design and messaging that addresses what your clients actually worry about. Trust first, transactions second.

A Warm Welcome

We're Neil and David. 20+ years each building successful businesses, designing platforms, and making websites that actually work. We bring director-level expertise without the director-level price tag (thanks to AI efficiency). Be a part of our success!

Neil

20+ years building web systems.

A digital architect specialising in web systems. Neil’s smart, innovative solutions have helped many businesses grow and deliver more efficiently.

David

Business & marketing mba.

Built successful businesses, advised hundreds of small companies, and mentors entrepreneurs. He developed an SEO service over 10 years based on algorithm research.

WHAT MAKES US DIFFERENT?

We combine three things many agencies don't: genuine business strategy, deep technical expertise, and performance-focused design.
 
We are down-to-earth people who happen to know a lot about websites.  We use trusted AI tools to work efficiently, keeping our prices fair for our wonderful healthcare clients.



Your website is the core of your marketing strategy where about 80% of your clients start their search and where they make their final decision to book — it's both the first hello and the moment they choose you over someone else.



We combine business experience with genuine care for people-focused professionals. We understand that trust, ethics, and clarity matter as much as visuals.

“I gave them fuzzy ideas — they gave me a brand & website I’m proud of.”

How The AI Web Company turned Caroline’s ideas into a standout website everyone’s asking about. From the first design brief to the final build, the process felt guided, thoughtful, and creative. ”They’re so experienced — it showed in how easily they understood what I wanted and how quickly the design came together.”

Caroline Gayton

Founder, Caroline Gayton Coaching

Website Design For Healthcare, Wellness & Sports Organisations

Performance web design that understands the unique challenges and opportunities of healthcare, wellness & sports organisations

Pricing

Transparent Web Design Packages

Flexible solutions for healthcare practitioners at every stage of growth

Starts At

£3,000

/design

£65

/mo

Billed annually. No tie in. Includes  hosting and core updates, with optional ongoing design or content changes available when required.

Includes

Website design

Strategic Approach

Website design strategy Review

Mobile responsive layout

Simple booking integration

Secure hosting and core maintenance

"We Didn’t Expect It — Then the Website Started Booking Clients for Us!”

After launch, DisappEar Wax saw enquiries double, better-qualified clients, and instant trust.

“People already feel they know us before they arrive — the site does the hard work."

Joseph, Founder Disappearwax

Bringing clarity, warmth, and flow to a multifaceted health practice website.

I loved working with The AI Web Company. Their grounded, fun and professional approach really helped draw out the key elements of my business — the ‘why’ and ‘how’ — to create a website that flows beautifully and communicates clearly.

Gayle, Founder, Gayle Hocking Health

From struggling numbers to full courts — a digital comeback story

The AI Web Company designed and produced a website for our sports club that looked really professional. As a result, we have seen a significant increase in new members.

An excellent customer experience!

Peter, Treasurer - St Barts
Badminton Social Club

Bringing clarity & confidence to a  new coaching brand

Dave and Neil helped me get clear on what I really wanted and created a site that truly reflects my coaching brand.

It looks great, works beautifully, and the feedback has been amazing

Caroline, Wellbeing Coach

Insights

Your Health & Wellbeing Web Marketing Toolkit

Real-world strategies and hard-won lessons to help wellness professionals grow their practice online

Website   visibility in the AI age

Marketing

5 min read

Discover how AI-powered search is changing the game—and the simple strategies healthcare professionals need to get found online.

READ MORE

Best Wellness Websites Revealed

Web Design

7 min read

AI-powered analysis reveals the exact design elements that make wellness practitioners' websites irresistible to both Google and potential clients

READ MORE

Google's
4-letter secret you should know

Strategy

6 min read

How E-E-A-T can transform your online visibility and attract more clients to your wellness and healthcare website.

READ MORE

FAQs

Common questions about our web design services for healthcare and wellbeing practitioners

About the Project

Q: How long does website development take?

Generally, it takes 4-8 weeks. We have a tried and tested process that we run through. The timeline depends largely on your response time and how quickly we can schedule meetings together. If you have any special timing requirements, please let us know and we'll do our best to accommodate them.

Q: What kind of input do you need from me as a client?

We've designed our process to minimise your workload.

We start with a discovery meeting (recorded, approx 1 hour) where we ask all the important questions about your business, your goals for the website, and how you want your business to be different after the website is produced. We record this session and create a comprehensive discovery document for your approval.

After that, we create a framework for your website and draft initial copy. Rather than asking you to start from a blank page, we provide content for you to review and edit - this makes the process much faster and easier for you. It would help if you had a logo and we may ask for images if you have them, but if not, we can create those for you too.

Your main input will be reviewing and editing the copy and designs we produce to ensure it represents your business. There are some procedural elements during the go live process.

Q: Can you help with patient booking systems?

Absolutely! We integrate seamless booking solutions tailored to healthcare practitioners' specific scheduling requirements.

About our Service

Q: Who will I actually be working with?

You'll be working directly with the directors - David and Neil - throughout the entire project. We're your points of contact from initial discussion right through to go-live. While we use AI for much of the development work to be hyper-efficient, you'll always be dealing with us personally. No junior staff, no account managers - just direct access to the people with the experience.

Q: What sets The AI Web Company apart from other web design services?

We focus on strategy first, understanding your unique business goals before designing. 

We bring a unique combination of director-level business expertise and deep technical knowledge. Between us, we have an MBA, extensive technical experience, and a track record of building and selling successful web businesses. We also mentor other companies.

We  understand business, websites, and marketing at a strategic level. You won't be passed off to someone without experience - you're dealing with people who've been there, done it, and have the expertise to ask the right questions and deliver the right website for your business.

Q: Why do you focus on the healthcare and wellness sectors?

This is personal for us. We've experienced tremendous value from businesses in these sectors throughout our lives. We're passionate about sports, fascinated by nutrition, yoga and pilates, personal development and wellness. Our families & close friends have benefited from chiropractors, osteopaths, and mental health professionals.

These are areas that have been genuinely beneficial in our lives, and we want to work with practitioners who provide these valuable services. We find the clients in this space absolutely fascinating and love working with businesses that make a real difference to people's health and wellbeing.

Pricing & Support
Q: What happens if I need changes or updates after the website goes live?

Our pricing model is designed to be client-friendly. There's no upfront fee. The website is designed at no initial cost. You pay a monthly amount starting at £65, depending on the services you need. We ask you to stay with us for 6 months initially after go live, then there is no tie in contract, we just ask for 1 month notice.  

The idea is we will enjoy working together!

This monthly fee includes hosting and updates, with a certain amount of time allocated for changes. You also have the option to update the website yourself if you prefer that flexibility.

We've structured our service this way because, having built businesses before, we know how important it is to work with businesses that help you progress. We're doing this primarily because we enjoy it and know our service provides real value and we want to make it as accessible as possible.

Q: How do you handle support if I run into any issues after launch?

We have an online portal where you can log any issues or requests. Simply describe what you need, and we'll respond and aim to resolve any issues as quickly as possible. If you have specific turnaround requirements for support, let us know in advance and we can build that into a service level agreement for you.

Marketing Services
Q: Will my website be optimised for Google and search engines?

Yes, SEO foundation work is built into every website we create. We work with you to identify the right keyphrases for your practice - the specific terms your ideal clients are searching for - and strategically incorporate these throughout your website copy.

We also handle the essential technical elements that Google requires: proper site structure, mobile responsiveness, fast loading speeds, and clean code. These behind-the-scenes foundations ensure your website can be found by the clients who need your services.

While this initial optimisation gives you a strong start, some practices benefit from ongoing SEO services to compete for highly competitive terms. If that's something you need, we can connect you with specialist SEO partners who can take your rankings further.

Q: Do you offer SEO and marketing services?

We don't currently offer standalone SEO packages, though we have extensive experience in this area - we previously ran a highly successful SEO company which we later sold.

Instead, we work with trusted specialist partners for SEO and marketing services. The digital marketing landscape is incredibly broad nowadays, with so many different specialisations - from Google Ads to AI, content marketing to email campaigns.

And that's before we even dive into the complexities within each area. Consider just social media alone - each platform requires completely different expertise:
   - TikTok specialists understand viral trends, algorithm mechanics, and how to create authentic short-form videos that resonate with younger audiences
   - Facebook marketing experts know the intricate targeting options for local advertising and how to build community engagement with older demographics
   - LinkedIn strategists can position you as a thought leader in the healthcare space through professional content and B2B networking
   - Instagram specialists understand visual storytelling, hashtag strategy, and building aspirational wellness brands

Then beyond social media, you have:
   - Google Ads specialists who understand keyword bidding, quality scores, and conversion optimisation
   - SEO experts who keep up with constant algorithm changes and technical requirements
   - Email marketing professionals who know automation, segmentation, and compliance
   - Content strategists who can develop authority-building article campaigns

We believe you get far better results working with real experts in the specific areas you want to focus on (we can help you identify that). 

A physiotherapist looking to attract young athletes through TikTok needs a completely different approach than a counselor building trust with middle-aged professionals on LinkedIn.

We can connect you with partners for your needs, whether you want comprehensive marketing support from one provider or specialists in different aspects of your marketing. Many of our clients already have their own marketing preferences, and we're happy to work alongside your existing arrangements.

Need more information?

We're happy to discuss your specific requirements

Let's build your website

Let's discuss how we can transform your digital presence and attract more clients